Sales & marketing CV example
Open with revenue, growth, and campaign numbers. Recruiters in these fields scan for targets hit and percentages, so make them impossible to miss.
Sample CV — Sales & marketing
A real-world example showing how to present your experience for a sales & marketing role.
James Patel
Digital Marketing Specialist
Professional summary
"Performance-focused digital marketer with 5 years building and scaling campaigns across paid social, search and email. Comfortable owning full-funnel reporting and turning insight into action."
Key achievement
Drove a 41% YoY increase in ROAS and launched a 12-touch lifecycle email programme generating 18% of revenue with a £35k monthly budget.
Skills
How to write a sales & marketing CV
Follow these field-specific tips to make your application stand out.
- 1
Lead every bullet with the result: percentage growth, revenue generated, or target hit
- 2
Mention the budget or account size you managed to give numbers their proper context
- 3
Name the specific tools and platforms you use — GA4, HubSpot, Salesforce, Meta Ads Manager
- 4
Include a concise summary that names your specialism (paid social, content, CRM) and seniority level
- 5
Keep your most recent and most impressive wins on page one
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